How In Street, Turkey’s Largest Sportswear Retailer, Revolutionized 100+ Stores with Cylindrical Holographic Displays

In the competitive world of retail, capturing customer attention is everything. For In Street, Turkey’s premier large-scale sportswear retailer operating hundreds of stores nationwide and representing global giants like Nike, Adidas, and Puma, standing out is a constant mission. Their solution? A nationwide rollout of AIHOLO’s cylindrical 3D holographic fan displays—a move that is redefining the in-store customer experience.

This case study explores how In Street integrated a 1×4 configuration of 65cm cylindrical holographic units with sleek acrylic protective enclosures into their flagship and high-traffic stores, creating immersive, 360-degree brand experiences that drive engagement and sales.

The Challenge: Elevating the Brand Experience for Global Giants

In Street needed a display technology that could:

• Match the Innovation of Top Brands: Nike, Adidas, and Puma are synonymous with cutting-edge design. Their retail spaces must reflect that energy.
• Capture Attention in Crowded Spaces: High-traffic stores demand a visual “wow” factor that static signage cannot provide.
• Maximize Limited Floor Space: The solution had to be impactful without consuming valuable retail floor area.
• Be Scalable & Reliable: With hundreds of stores, the technology needed to be durable, easy to deploy, and consistent across the country.

The Solution: The 1×4 Cylindrical Holographic Fan System

The answer was a custom-configured 1×4 vertical array of 65cm cylindrical holographic fans, each protected by a crystal-clear acrylic enclosure. This created a stunning, life-sized 3D display column capable of projecting everything from floating sneakers to virtual brand ambassadors.

360° Visual Impact in Any Store Location

Unlike flat screens, the cylindrical design projects vibrant 3D content in all directions. Placed strategically in store windows, central aisles, or at the entrance, it captures the gaze of customers from every angle, drawing them into the brand world of Nike, Adidas, or Puma instantly.

Seamless Brand Storytelling & Product Showcases

The display allows In Street to go beyond static product placement. They can now showcase:

• Rotating 3D product models: Sneakers and apparel floating and spinning in mid-air, revealing every design detail.
• Dynamic brand campaigns: Syncing holographic content with global marketing launches from their brand partners.
• Interactive brand experiences: Using optional gesture and AI voice control, the hologram can transform into a digital brand ambassador, engaging customers with product information or styling tips.

Built for the Rigors of Retail

The acrylic protective enclosure is crucial for a busy retail environment. It safeguards the internal holographic fans from dust, accidental bumps, and curious fingers while maintaining perfect optical clarity. The robust, wheeled base allows for easy repositioning during store layouts or events.

Key Features & Benefits for In Street

Unmatched Visual Quality

• 4K+ Ultra-HD Resolution: With a P1.0 micro-pitch, the image is razor-sharp, even at close range. Product details are rendered with stunning fidelity.
• 2600 Nits Daylight Visibility: Content remains vivid and clear under bright retail lighting, ensuring the “wow” factor never dims.
• True 3D Without Glasses: The technology creates a sense of depth and presence that flat screens cannot match, making products feel tangible and exciting.

Operational Excellence for a Large Chain

• Modular & Scalable Design: The 1×4 configuration is a template that can be perfectly replicated across hundreds of stores, ensuring brand consistency.
• Plug-and-Play Setup: Installation is fast and requires no specialized technical staff, minimizing disruption to store operations.
• Centralized Cloud Control: In Street’s marketing team can update content across all store displays simultaneously from a single dashboard, ensuring campaigns are perfectly synchronized nationwide.
• Built-in Durability: The aluminum alloy frame and protective enclosure are built to withstand 24/7 operation in a public environment.

Technical Specifications (Per 1×4 Unit)

Main Advantages Over Traditional Retail Displays

• Superior Engagement: Generates significantly higher dwell time and social media sharing compared to static posters or video walls.
• Space Efficiency: Creates a monumental visual impact within a compact footprint.
• Brand Alignment: The futuristic technology perfectly complements the innovative image of brands like Nike and Adidas.
• Content Flexibility: Easily switch between product showcases, campaign videos, and interactive applications.
• Lower Total Cost of Ownership: Reduced energy consumption and minimal maintenance requirements compared to large-format LED screens.

Custom Solutions & Support

For a project of this scale, partnership is key. AIHOLO provided:

• Custom Configuration: Engineering the 1×4 array for perfect vertical alignment and stability.
• Content Creation Support: Assisting In Street’s team in developing stunning 3D assets optimized for the cylindrical display.
• Nationwide Logistics & Installation: Coordinating the delivery and setup across hundreds of locations.
• Dedicated Account Management: Providing ongoing technical support and strategic consultation.

Products Details: The Building Block

The core of each installation is the Cylindrical 3D Hologram Fan Display. Its modular nature allows it to function as a single unit or be combined into larger arrays, offering unmatched flexibility for retail environments.

Frequently Asked Questions (FAQs)

Q1: How does the cylindrical display improve customer engagement in a store?
A: Its 360-degree visibility ensures it captures attention from every direction, creating a natural focal point. The “wow” factor of the 3D hologram stops shoppers and encourages them to linger, increasing product exposure.

Q2: Is it easy for store staff to operate and update content?
A: Yes. Content is managed centrally by In Street’s marketing team via a cloud platform. Individual stores simply need to power the unit on. For local needs, staff can use a simple app.

Q3: How durable is the acrylic enclosure in a busy store?
A: The enclosure is made from high-impact, optical-grade acrylic, which is highly resistant to scratches and accidental impacts, protecting the delicate holographic mechanism inside.

Q4: What kind of content works best for these displays?
A: Content with a dark or black background works best, allowing the 3D object to “float” convincingly. AIHOLO provides templates and services to help create impactful assets featuring products, logos, or animated characters.

Q5: Can the display be moved to different locations within the store?
A: Absolutely. The unit comes with a robust, wheeled base, making it easy for store staff to reposition it for special promotions, window displays, or store layout changes

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