Imagine strolling through the historic Chen Yi Square on the Shanghai Bund, the glittering Oriental Pearl Tower reflecting off the Huangpu River. Now, imagine that the very air around you begins to shimmer with life, as floating 3D visuals dance in perfect harmony with the iconic skyline. This is the new reality of Shanghai’s nightscape. This case study explores a landmark public installation featuring a curated collection of our outdoor waterproof holographic fans—65cm, 42cm, and 30cm models, each housed in custom protective enclosures—that have transformed a beloved public space into an immersive, futuristic gallery.
The Vision: Enhancing a World-Famous Waterfront
Chen Yi Square, a historic gateway to the Bund, already enjoys one of the most spectacular urban views in the world. The vision for this project was not to compete with this view, but to augment it, creating an additional layer of wonder for the millions of visitors who walk its paths during nightly strolls. The challenge was significant: the installation had to be completely weatherproof, visually striking yet non-obstructive, and robust enough to operate flawlessly in a bustling, exposed environment, all while complementing—not clashing with—the grandeur of the Oriental Pearl Tower.
The Solution: A Symphony of Sizes in Waterproof Harmony
The chosen solution was a multi-sized deployment of our most versatile displays, each selected for a specific purpose and all united by their custom waterproof enclosures. This created a dynamic, layered visual environment across the square.
H3: Anchoring the Space with 65cm (25.6″) Power
The larger 65cm fans, with their P1.0 micro-pitch and 2600 nits brightness, serve as the primary anchor points. Positioned at key vantage points, their expansive display area projects large-scale, high-definition 3D content that draws the eye from a distance. They showcase iconic Shanghai-themed animations, from stylized dragon dances to abstract interpretations of modern architecture, creating a visual dialogue with the Pudong skyline across the river.
Creating Flow with 42cm (16.5″) Versatility
The 42cm fans act as the connective tissue of the installation. Strategically placed along the pedestrian walkways, their 1500-nit brightness and P1.721 pixel pitch deliver crisp, engaging content at closer range. They guide visitors along the path, displaying wayfinding information, historical facts about the Bund, or sponsor messages, seamlessly integrating digital utility with artistic expression.
Adding Intimacy with 30cm (11.8″) Detail
The smallest 30cm fans, boasting 2000 nits and a P1.09 micro-pitch, are the surprise elements. Positioned near railings, integrated into landscaping, or clustered in small groups, they invite closer inspection. They display intricate, jewel-like 3D animations—perhaps a close-up of a jade sculpture or a swirling pattern of peony petals—rewarding those who take a moment to pause and discover. Their ultra-compact size allows them to be placed in locations where larger displays could not fit, adding delightful moments of discovery throughout the square.
Key Features & Benefits of the Multi-Size Installation
Rugged IP-Rated Protection for the Elements
Facing the open waterfront, every fan is protected by a custom-designed waterproof and dustproof enclosure (minimum IP65 equivalent). This ensures reliable, 24/7 operation through Shanghai’s humid summers, rainy seasons, and chilly coastal winds. The protective cases are themselves aesthetically designed, blending with the urban landscape or adding a subtle modern accent.
Uncompromised Daylight Visibility
Shanghai’s night walk is popular, but the displays must also be visible during dusk and overcast days. Each fan’s exceptional brightness ensures content remains vivid:
- 65cm Model: 2600 nits
- 42cm Model: 1500 nits
- 30cm Model: 2000 nits
This guarantees the holograms cut through ambient light, maintaining their “wow” factor from dusk till late evening.
H3: Seamless Cloud-Based Synchronization
Managing dozens of units across a large public space is effortless thanks to our cloud platform. City officials can:
- Schedule content to change with the seasons or for special festivals like Chinese New Year.
- Synchronize all fans to play a unified show at specific times.
- Update individual units remotely for targeted messaging.
Tool-Free Durability for Public Spaces
The fans’ inherent tool-free design makes initial installation and any necessary maintenance quick and efficient, minimizing disruption to the public. Their robust construction, with materials like aerospace-grade aluminum alloy, ensures they can withstand the demands of a high-traffic, 24/7 urban environment.
Technical Specifications Summary
| Model | Size | Key Specs | Brightness | Pixel Pitch | Best For |
|---|---|---|---|---|---|
| 65cm UHD Fan | 25.6″ | P1.0, 3840×1280 res | 2600 Nits | P1.0 mm | Primary anchors, large-scale visuals |
| 42cm HD Fan | 16.5″ | 1024×384 res | 1500 Nits | P1.72 mm | Walkway guidance, mid-range viewing |
| 30cm HD Fan | 11.8″ | 1024×256 res, P1.09 | 2000 Nits | P1.09 mm | Intimate details, tight spaces |
*All models feature: 100% Aluminum Alloy construction, 176° viewing angle, Cloud/App/PC control, and are housed in custom waterproof enclosures for this installation.*
Main Advantages for Public & Urban Spaces
- Weather-Proof Reliability: Custom enclosures ensure flawless performance in all outdoor conditions, from rain to dust to temperature changes.
- Scalable Visual Impact: The mix of sizes creates a dynamic, layered visual experience that engages visitors at every scale, from across the square to up close.
- Enhanced, Not Obstructed, Views: The holograms are semi-transparent when active and nearly invisible when off, ensuring they never permanently block the iconic view of the Oriental Pearl Tower.
- Dynamic Content Capability: Unlike static signage, the content can be refreshed regularly, keeping the square feeling new and exciting for repeat visitors and aligning with city-wide events.
- Low-Maintenance Operation: The durable construction and remote management minimize the need for on-site technical staff, making it a practical solution for municipal projects.
Custom Solution & Support for the Project
For this landmark installation, AIHOLO provided a comprehensive turnkey solution:
- Site Survey & Custom Mounting: We engineered bespoke mounting solutions to integrate the fans safely and aesthetically into the square’s existing architecture and landscaping.
- Enclosure Design: Custom waterproof enclosures were designed to match the project’s aesthetic requirements while providing maximum protection.
- Content Strategy & Creation: Our creative team developed a suite of custom 3D animations that celebrate Shanghai’s heritage and future, optimized for the multi-size display ecosystem.
- Remote Management Setup: We configured the cloud control system for the city’s operations team, providing training and ongoing support.
Product Details
- Core 65cm Fan: 25.6-inch 3D Hologram Fan
- Core 42cm Fan: 16.5-inch Holographic Fan
- Core 30cm Fan: 11.8-inch Holographic Fan
Each fan’s inherent quality—its resolution, brightness, and build—provided the perfect foundation for this ambitious outdoor project.
Frequently Asked Questions (FAQs)
Q1: How do the custom waterproof enclosures affect the image quality?
A: The enclosures are made from high-transparency materials with anti-reflective coatings, ensuring they do not distort or diminish the brightness and clarity of the 3D holograms.
Q2: Can the displays be seen at the same time as the Oriental Pearl Tower lights?
A: Absolutely. In fact, they are designed to complement the skyline. The holograms’ own vivid colors and dynamic motion add a new layer of visual interest without overpowering the existing iconic landmarks.
Q3: Is the content different for each size of fan?
A: Yes. Content is strategically designed for each size and location. Larger fans show wider, more expansive scenes, while smaller fans feature more detailed, intimate visuals that reward closer viewing.
Q4: How is the system protected against vandalism in a public square?
A: The robust construction of the fans themselves, combined with the durable custom enclosures and professional, secure mounting, provides a high level of protection. The units are also remotely monitored.
Q5: Can the content be updated for different seasons or events?
A: Yes, this is a key advantage. The city’s team can easily upload new playlists via the cloud platform to celebrate holidays like Chinese New Year, promote special events, or simply refresh the visual experience for visitors.